Barcodes for Shopee & Lazada

GTINs for Philippine marketplace sellers

Listing products on Shopee or Lazada and asked for a barcode or GTIN? Get genuine EAN-13 product codes with a one-time fee — delivered by email in minutes, ready for your seller listing and product packaging.

Buy barcodes now GS1 vs one-time purchase

Online marketplaces in the Philippines often ask for a GTIN (Global Trade Item Number) — usually shown as an EAN-13 or UPC barcode — when you create a product listing. This is separate from your shop SKU. A GTIN identifies the product globally so the platform, warehouses, and retail partners can track it consistently.

If you are a startup, reseller, or home-based business preparing your first listing, you need a legitimate barcode number and a scannable image on your packaging. Barcodes Philippines supplies both.

Product barcodes for Shopee and Lazada sellers in the Philippines

Shopee vs Lazada barcode requirements at a glance

Requirement Shopee (Typical Product Listing) Lazada (Typical Product Listing)
When a GTIN is needed Highly encouraged for standard listings to maximize visibility. It is structurally optional for unbranded items, but critical for brand protection, catalog matching, and synching with Google Shopping or Facebook Ads.
Reference: Shopee PH Seller Hub: Product Visibility with GTIN 		Often expected for standard product listings across established brand categories. Used primarily for catalog structure verification, counterfeit control, and external marketplace marketing campaigns.
Reference: Lazada PH Seller Center
Format EAN-13 (13 digits) is the core retail barcode standard used for local Philippine commercial products. Databases also recognize global variations such as 12 digit UPC formats. EAN-13 (13 digits) is the default retail format required for local consumer goods.
Where you enter it Input within the dedicated identifier text box found under:
Seller Centre > My Products > Product Details > GTIN 		Input within the specific identifier area found under:
Seller Center > Add/Edit Product > Product Details > Product Identifier / GTIN
Packaging Must correspond to a real, valid physical barcode printed directly on your item packaging or sticker labels. Simply typing placeholder numbers will trigger formatting errors during backend syncing. The registered numeric code must precisely match a physical scannable asset on the item stock. This setup ensures seamless scanning processing during warehouse receiving and cross-border transport tracking.

Category rules change — always check the latest seller help for your category. See our retailer and marketplace acceptance page for background on GTIN use in the Philippines.

Step-by-step: get a barcode and list your product

  1. Purchase your GTIN. Choose a barcode package on barcodes.ph (one barcode or more for a product line).
  2. Download your files. You receive high-resolution PNG, PDF, and SVG barcode images by email within minutes.
  3. Print on packaging. Apply the barcode to your product or label so it scans at checkout and fulfilment.
  4. Add to your listing. In Shopee or Lazada Seller Centre, enter the GTIN in the product identifier field when creating or editing the listing.
  5. Publish and keep records. Store your certificate and barcode files — use the same GTIN if you expand to other channels (stores, supermarkets etc.).

Do I need GS1 membership for Shopee or Lazada?

Not necessarily. Many Philippine sellers buy GTINs outright with a one-time fee instead of joining a membership organisation. The right choice depends on volume and how you plan to assign numbers long term. Read our full comparison on what GS1 membership involves vs buying barcodes outright.

Common questions for marketplace sellers

Many categories ask for a GTIN when you list a product — especially if you sell branded goods or want catalogue visibility. Even when optional, having a proper EAN-13 helps with inventory, fulfilment partners, and expanding to retail or other marketplaces later.

Lazada often requires a valid GTIN (EAN-13 format for most products in the Philippines) in the product details. Requirements vary by category — check Seller Center when you upload your product.

Your SKU is an internal code for your shop inventory. A GTIN (barcode number) is a global product identifier recognised by retailers and marketplaces. You may use both: SKU for your records, EAN-13 for the listing and packaging.

Yes — one GTIN per product variation. The same EAN-13 can appear on your packaging, Shopee listing, Lazada listing, and physical retail. Do not reuse one GTIN for different products.

Look for a product identifier, GTIN, or EAN field in the product information section when you create or edit a listing in Shopee or Lazada Seller Centre. Wording varies by category — enter the 13-digit EAN number and ensure your packaging shows the scannable barcode image.

Our EAN-13 and UPC-A numbers are genuine GTINs used on retail products worldwide. Thousands of Philippine businesses use them on marketplace listings and in stores. See retailer acceptance and our customer reviews.

Ready to list on Shopee or Lazada? Our EAN and UPC packages include instant email delivery and barcode images for your packaging.

Compare barcode packages

×
View Cart Checkout Continue Shopping