Amazon Barcodes: Show Your Brand and Product Name in GS1
Amazon uses your barcode (UPC or EAN) to identify the product, then gives it an ASIN. More sellers now get stuck when Amazon looks up the barcode and does not see their brand and product name in Verified by GS1. If you sell on Amazon, buy GS1 barcodes.
Best for Amazon
GS1 barcodes
Licensed to your brand so Verified by GS1 can show your details. Ready in about 72 hours. Costs more than Standard.
- Your brand and products on the GS1 record
- Fits Brand Registry / GS1 checks
- EAN and UPC forms of your number
- Requires annual renewal fees
Best for PH shops
Standard barcodes
One payment, no GS1 renewal, delivery in less than five minutes. Fine for Philippine retail, Shopee, and Lazada.
- Lower one-off price
- Instant package with images
- Works widely outside strict GS1 checks
Compare Standard and GS1 side by side if you sell in more than one place.
Why Amazon care about Verified by GS1
Amazon links each listing to a barcode number, then to an ASIN. When they check, they look the number up in GS1. If another brand and product shows there, your listing can get blocked or stuck in review.
Standard reseller barcodes are still real numbers and work in many shops. On Amazon, that is not always enough anymore. Our GS1 barcodes are set up so Verified by GS1 searches will show your product name and brand.
Older workarounds
Older advice on this page talked about invoices, proof letters, or GTIN exemptions. Those may still help sometimes. They do not replace a barcode licensed to your brand when Amazon runs a Verified by GS1 check.
For common Seller Central errors, see our guide to Amazon barcode error codes and solutions.
Also selling in the Philippines?
Many sellers use GS1 barcodes for Amazon and Standard barcodes for local retail, Shopee / Lazada and international retail. See our Shopee and Lazada barcode guide for listing steps that do not need GS1 verification.